September 14, 2004 – 12:00 noon
Members Present: Louann Anderson, Denise Bonde, JoAnne Judge-Dietz, Tim Erlandson, Jackie Heying, Christy Olson, Kelly Owens, Barbara Yawn, Judy Wothke
Guest: Louise Sargent-Heuer, AstraZeneca
1. Everyone was welcomed by Chairperson, Barbara Yawn. Because Barbara had to return to her office at 12:30 p.m., the Fall Media Campaign sub-committee report and plan was moved to the first agenda item.
2. Kelly Owens compiled a thorough outline/plan of the Fall Media Campaign components as organized by the Media Sub-committee. She distributed copies of the following plan:
Message:
q Peer message
q Asthma – treatable disease, should be able to
participate in any activity, recognition of symptoms
q Smoking – triggers
Target Audience:
q Peer age group
o
H.S. – create a
video
o
M.S. – create an
audio PSA
o
Grade school –
posters,
Video Project - Kelly
q 5 high schools in
o
Mayo, John
Marshall, Century,
q Groups of 2-3 students
q 5 videos per school
q 30 or 60 second video (can’t go over that time, but
can be a little less)
q Top 1 from each school will be chosen & will be
played on Charter
q Top 3 overall will be played a bit more
Audio Project - Melinda
q 2 middle schools in
q Fillmore Central (Preston),
q Students will write the script, record and perform
(send in a tape)
q 30 or 60 second PSA (can’t go over that time, but can
be a little less)
q Target speech class and health class to do the project
q 10 PSA’s per school will be allowed
q Groups of 2-3 students to work on it together
q Top 2 from each school will be picked to be played on
radios
Poster Project – Dr. Yawn, Jackie, Judith
q
q Not more than 60 posters will be accepted
q Top 5-6 will be posted in the Rochester Post Bulletin
as well as
q Posters will be due 2 weeks after their presentation –
hope to have done by Christmas break
Rewards:
q Plaque for each winning school with teacher’s name
q Presentation at school boards – present plaque, show
video, PSA or poster
Timeline:
q Due by January 15th to their contact person
at their school, who will then send all of them to Kelly Owens –
q Will accept them if handed in earlier, but last day we
will accept them will be Jan. 15th
Talking Points & Fact Sheets
Message for the projects:
q Main message Asthma
q Secondary message – Smoking
Possible topics for
project - asthma:
q Asthma is treatable
q Asthma symptoms can be controlled
q You can have a normal life living with asthma
q Nothing should stop you from being a kid, not even
asthma
q Play safe & smart, take your medicine
q Our asthma doesn’t slow us down
q Triggers – smoking, exercise, stress, cold weather,
pollen
Possible topics for
project – smoking:
q Smoking is one of the triggers
Stats: (add)
Teacher Suggestions:
q Documentary – interview a person with asthma
q Action – students playing who have asthma
Resources:
q
q American Lung Association - MN Dept. of Health
q Breatherville – AANMA.org
The members thanked Kelly for taking the lead on this project and pulling all of this together for the membership. We will be making contacts with the schools in the various communities and asking involvement of coalition members in the respective communities.
3. Up-date of trainings scheduled for Sept. 19 & Sept 21:
Monday,
Sept. 19 at 6:00 – 8:30 p.m. The Asthma and Allergy Connection presented by
David Lowe, sponsored by a grant from Genentech. Coalition members Denise Bonde, Louann
Anderson, Christy Olson and Sherwood Peterson are attending the program at
Monday,
Sept. 19 at 7:00-9:00 p.m. Caring for
Kids with Asthma presented by Jackie Heying.
Coalition member JoAnne Judge-Dietz will try to make the program at the
Rochester Public Library. We currently
have 25 registered
Wednesday,
Sept. 21 from 6:00 – 8:30 p.m. Asthma
Interventions for Busy Pharmacists presented by Don Uden, PharmD at the
Judy expressed a bit of frustration re: the amount of effort and time taken in recruiting esp. family practice clinicians and asked for feedback concerning the format of the invitations sent out from ALA. Members thought the “post card” was fine – copy could be more appealing.
4. LPN Training at Mayo: Jackie Heying announced that 450 LPN’s will hear a presentation from Jackie and Ashok on Oct. 13. They have put in a “plug” for SERAC.
5. STEPS Activities: JoAnne updated members on several STEPS projects. Note that the PSA commercial and OCPHS smoking PSA’s featured in movie theaters this summer are now available for viewing on www.mnasthma.org – SE Region.
6. AANMA’s campaign regarding respiratory medications. Christy Olson presented the alarming trend she is hearing for patients around the county, including MN and this region regarding the issue of pharmacy compounding of substandard medications. Internet available nebulizer medications targeted especially at the older population are especially an issue.
Creating an awareness of the problem through posters of the FDA-licensed meds and the imposters, not produced in an FDA-approved facility was one suggestion from members. Physicians need to be alert to this issue as well. Members received a copy of the Allergy & Asthma today magazine with the article “Are There Fakes and Frauds in Your Nebulizer?” Louise provided additional background and comments re: this problem, as well.
AANMA is also putting together a Teen Newsletter and has asked for assistance with review of the copy and layout/design. We may have the opportunity to provide feedback to the editors depending on the deadline. Christy has already given feedback regarding the copy. Louise and Tim offered to assist as well.
7. MAC Strategic Plan – Denise has served on the MAC Strategic Plan Committee
formed in May redo the plan. We have the opportunity to make any additional suggestions. It will be reviewed and voted upon at the MAC Steering Committee Meeting on Sept. 20.
8. HealthHouse Spanish language information sheets are now available, as well as
excellent school-based informational sheets compiled & reprinted in the STEPS newsletter. Judy sent e-mail notices with copies of both to all coalition members prior to the meeting.
Respectfully submitted,
Judy Wothke, SERAC Coordinator